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Who’s Calling on You?
Many of you know and understand the relationship to LSU of the three private fundraising organizations – the LSU Alumni Association, LSU Foundation, and Tiger Athletic Foundation. To some, the purpose of these organizations is confusing. In this issue I will explain the differences among them and how they function to support LSU.
The LSU Foundation is LSU’s major fundraising unit – its development office, if you will. The Foundation solicits major contributions for colleges, departments, and units on campus, and its staff works closely with deans and department heads to develop and bring closure to all gifts. The Foundation has a close working relationship with the president/chancellor because finalizing large contributions requires his input and direction concerning the needs of the University as a whole.
The Foundation is the only unit that conducts telemarketing fundraising, or "phone-a-thons,” with staff supervising students who place calls to alumni and friends on behalf of individual colleges. Additionally, the Foundation solicits friends and alumni through direct mail and telemarketing on behalf of the Flagship Fund, which supports specific or general needs of the University.
The Tiger Athletic Foundation (TAF) directs fundraising to support LSU Athletics. Its primary effort is to generate financial support for athletic programs and facilities, but TAF also supports University academics and solicits general philanthropic support for special projects.
All contributions to TAF earn donors priority points, which are used to determine the order in which TAF members receive tickets to various athletic events, most commonly away football games, the SEC Championship Game, and postseason bowl games.
The LSU Alumni Association serves an entirely different role. The Association’s primary purpose is to keep alumni and friends connected to the University, and its method of solicitation is the membership contribution for the Alumni Annual Fund. Renewal notices, reminder letters, alumni travel brochures, and affinity partner offerings are sent via mail, but the Association does not use telemarketing to raise funds.
The Association keeps in touch with alumni – and keeps alumni in touch with one another – through its 135 chapters around the world; LSU Alumni Magazine and the monthly E-Letter; through the Golden Tigers and LSU Tiger Band reunions; the Hall of Distinction and Accolades Banquet, which recognize alumni and friends; functions for retired faculty and staff; and other special events.
So there you have it. These are the three organizations you recognize through mail, telephone, or personal visits that function solely for the benefit of LSU. And all three appreciate your dedication and support – past, present, and future.
President and CEO
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